Eat milk with every meal is the latest press campaign from Amul, it comprises full page ads in newspaper, I saw them in The Times of India. It commenced in 2013 and continues this year as well. As reported in a section of the media the purpose of this campaign is to make consumption of milk and milk products a daily habit because in this age of fast food Amul does not want the goodness of milk to be compromised with. The effort is to re-position milk and make the entire range of Amul dairy products trendy and appealing to all. I think the campaign is making a generic statement – what
Saturday, March 1, 2014
Saturday, February 1, 2014
Advertising branded rice can pose a challenge because rice is after all a commodity, how different can one basmati rice brand be from the other? How does a company position its brand of rice? Well, branded rice companies have been trying to be different to stand out in the clutter.
Traditionally the messages in basmati rice advertisements have always been about long grain, flavour and aroma. But that is not enough; one brand needs to differentiate itself from the other, some brands are trying to make distinctly different claims. Let us analyse some of the TV commercials appearing on TV currently or
Wednesday, January 1, 2014
1. Bharati Axa – Aap yenha aaye kis liye
I find this ad quite entertaining and engaging with good use of humour; the message here is that claims settlement with Bharati Axa is a simple process
Wednesday, December 18, 2013
Sunday, December 1, 2013
This Parle Digestive Marie Biscuit ad which was launched in 2013 is set in an office; a male employee is shown with a pack of digestive biscuits (without any brand) on his desk which he is supposed to be eating. His boss comes into the scene and asks him as to why is he eating it, the employee replies that it is tasty, in response the boss taunts him and tempts him with various other tasty snacks like samosas, pizza and cream cake. This is followed by
Friday, November 1, 2013
|Growel's 101 Mall|
Shopping malls have brought about a significant change the behaviour of consumer in Indian cities. Malls are not just about shopping; these have become entertainment destinations, places where you can socialize, eat, meet people, and generally spend time in air-conditioned comfort. I have also seen people having business meetings at food courts and it is not uncommon to see people working on their laptops. The food courts in major malls offer a variety of choices.
Tuesday, October 15, 2013
Some advertisements I come across surprise me, sometimes for the right reasons and sometimes for the wrong reasons. Some ads are truly bold and hard hitting but others are bizarre. You will see what I mean, please read on, I picked up few that appeared in the press in the last 12 months.
Delishus Gourmet Cookies
This is one ad you cannot miss. The big blowup of the cookie is attractive and mouthwatering – very good photography indeed. The body copy is nice, simple and brief. The Sunfeast Delishus Gourmet Cookies brand has been repeated twice which I think is quite clever. There is one thing unusual you may have noticed, that is the product pack shot is missing; but that does not matter at all because the branding is pretty strong. An interesting element in this ad the “store locator” at the bottom of the ad, this is a website that can