Monday, September 1, 2014
Friday, August 15, 2014
I won't be reviewing any ads here but would like to share with my readers some of the old ads I dug up. I have randomly selected some ads, these are not necessarily memorable or path breaking ads but to me they definitely are part of Indian advertising history.
|Perspectives Nov 6-7, 1993|
Perspectives was a supplement of Metropolis on Saturday, Bombay edition - published by The Times of India, it does not exist now.
|Filmfare June 14, 1963|
Half a century ago Colgate-Palmolive tried to get into the baby care business but was unsuccessful, perhaps Johnsons & Johnsons was too strong a competitor for them.
|Filmfare June 14, 1963|
Halo Shampoo was a product of Colgate-Palmolive and was among the top selling even in the 1980s, the sales declined when several new multi-national brands entered the Indian hair care market. I wonder if the company lost interest in the brand.
|The Bharat Jyoti, Sunday, March 25, 1973|
The Bharat Jyoti used to be the Sunday edition of The Free Press Journal, Bombay.
|Bombay Times June 23, 1995|
I have loads of old ads in my collection, some dating back to the 1950s, I will try and share as many of them as possible in my future posts.
Friday, August 1, 2014
There are two dozen life insurance companies in India; possibly in future this number could increase. LIC is the market leader, this financial year it is aiming to retain 82% market share according to reports. That leaves only
Tuesday, July 1, 2014
In a product category such as cooking oils which is essentially a commodity, positioning brands is a challenge. One mustard oil is no different from the other so no differentiation can be shown in the advertising in terms of physical characteristics; differentiation is possible only in the label design and advertising. The target audience in both campaigns is exactly the same and the essential message is also the same, which is about enhancing the flavours of Bengali food. Despite the similarities both campaigns are based on different consumer insights, hence are significantly different for each
Friday, May 16, 2014
Tuesday, April 1, 2014
The Snickers ad campaign was first launched in India sometime in the year 2008 and it was promoted as a snack to be eaten between meals, the first Indian TV commercial for Snickers ‘Iske to char baj gaye!’ that was created had the tagline 'Hunger Baja Char Snickers Kholo Yaar' (When hunger strikes at four unwrap a Snickers). The ad showed a goal keeper who is not alert because he feelingplease see the ad on YouTube). The brand was pretty low key when it was introduced in India in 2004, few shops stocked it and the advertising was not enough. The product itself was imported and not manufactured in
Saturday, March 1, 2014
Eat milk with every meal is the latest press campaign from Amul, it comprises full page ads in newspaper, I saw them in The Times of India. It commenced in 2013 and continues this year as well. As reported in a section of the media the purpose of this campaign is to make consumption of milk and milk products a daily habit because in this age of fast food Amul does not want the goodness of milk to be compromised with. The effort is to re-position milk and make the entire range of Amul dairy products trendy and appealing to all. I think the campaign is making a generic statement – what