This Parle Digestive Marie Biscuit ad which was launched in 2013 is set in an office; a male employee is shown with a pack of digestive biscuits (without any brand) on his desk which he is supposed to be eating. His boss comes into the scene and asks him as to why is he eating it, the employee replies that it is tasty, in response the boss taunts him and tempts him with various other tasty snacks like samosas, pizza and cream cake. This is followed by
Sunday, December 1, 2013
Friday, November 1, 2013
|Growel's 101 Mall|
Shopping malls have brought about a significant change the behaviour of consumer in Indian cities. Malls are not just about shopping; these have become entertainment destinations, places where you can socialize, eat, meet people, and generally spend time in air-conditioned comfort. I have also seen people having business meetings at food courts and it is not uncommon to see people working on their laptops. The food courts in major malls offer a variety of choices.
Tuesday, October 15, 2013
Some advertisements I come across surprise me, sometimes for the right reasons and sometimes for the wrong reasons. Some ads are truly bold and hard hitting but others are bizarre. You will see what I mean, please read on, I picked up few that appeared in the press in the last 12 months.
Delishus Gourmet Cookies
This is one ad you cannot miss. The big blowup of the cookie is attractive and mouthwatering – very good photography indeed. The body copy is nice, simple and brief. The Sunfeast Delishus Gourmet Cookies brand has been repeated twice which I think is quite clever. There is one thing unusual you may have noticed, that is the product pack shot is missing; but that does not matter at all because the branding is pretty strong. An interesting element in this ad the “store locator” at the bottom of the ad, this is a website that can
Sunday, September 1, 2013
Among the state tourism ad campaigns, in the last one year or so, advertisements of Madhya Pradesh (MP), Kerala and Gujarat Tourism drew my attention; the Gujarat Tourism ad campaign has been on television for close to three years. I also see a Maharashtra Tourism ad now and then on television but it is not as impactful as the first three mentioned above. Actor Shah Rukh Khan was been roped in by the West Bengal government to do an ad for the state, but I have not seen this ad in any TV channel so far, not even in travel related programmes; I finally saw it on YouTube; I wonder in which channels can one see the West Bengal Tourism ad?
Before I begin commenting on these ad campaigns let us see as to why do people travel? Other than personal reasons, the other reasons or needs are:
Saturday, August 3, 2013
Noodles were not new to Indians when M2MN was launched, noodles were sold in the market but consumption was low, very few families consumed it and this category was a commodity; there were no big noodle brands back then. But M2MN brought about a new concept in noodle consumption in India, for the first time noodles could be prepared quickly and conveniently and the